2019 东京电玩展的与会者可享受班车服务，班车于下午 3 点从暮张 Messe 停车场出发。Complimentary shuttle bus service will be provided for 2019 Tokyo Game Show attendees. Shuttle bus will depart from Makuhari Messe carpark at 3pm. Scroll down this page to find more information about our Shuttle Service i.e. Shuttle Bus Map and Directions.
对移动游戏开发商、发行商和广告商而言，了解全球市场各地区的文化和受众，是在瞬息万变的当下取得成功的关键。2019年，Twitter在日本和其他重要国际市场开展了一项游戏受众调查，目的是在社交媒体当道的大环境下，了解游戏用户行为背后的心态和动机。Twitter亚太区Marketing Insights & Analytics团队将在私享会上分享有关日本、亚太区和其他重要国际市场互联网游戏受众的情况，向您阐释选择Twitter的原因。To all mobile game developers, publishers and advertisers, understanding local cultures and audiences in global markets is the key to success in this fast-changing world. Hear from the Asia Pacific Marketing Insights & Analytics team to gather new insights about the digitally-connected gaming audiences in Japan, Asia Pacific and international regions.
将您的手游及品牌推向全球市场需要完整的营销活动。通过Twitter营销策略解决方案，制作高质量的广告，可以帮助手游发行商在移动环境下进行投放，并扩大手游品牌的全球影响力，提升业绩。此外，我们也会带您了解Twitter新游戏发布营销解决方案的最佳实践，及其游戏营销相关的产品和服务。Taking your mobile games and its branded offerings globally can be a complex marketing exercise; however, there are approaches to help mobile game publishers launch their mobile games across borders by creating high-quality ads using Twitter strategies and solutions to drive better performance outcomes in a mobile environment. Learn best practices on planning for Twitter from ad format solutions to capabilities for launching new games, in-game related products and services.
移动游戏市场趋于饱和，各种游戏应有尽有。开辟新的市场，吸引新的玩家，同时刺激现有玩家，绝非易事。Twitter亚太区内容营销团队将带领受众了解移动游戏发行商是如何通过在Twitter建立对话联系，更有的放矢地吸引游戏受众的。New game titles and genres release in the mobile games market every day and finding a new niche to attract new gamers and engage existing players can be difficult. Learn how gaming publishers and marketers can better target and engage gaming audiences by building relevance through connecting with conversations on Twitter.
手游成为主流娱乐项目，并助推了一个全新的、更注重社交的游戏玩家群体的开放。这些玩家跨越地理的局限，在数字及传统媒体上，以多种内容和形式互动。我们将介绍新趋势下中国游戏发行商（及开发商和广告商）面临的挑战，以及他们如何利用优质的Twitter内容合作伙伴，吸引新的游戏玩家。Mobile gaming has crossed over into mainstream entertainment - This opens up to a whole new group of highly social gamers who are interacting with ever increasing types of content on both digital and traditional media forms, across geographies. Find out what this means for the future of Chinese game publishers and how they can leverage premium Twitter content partnerships to reach win new gaming audiences.
TWITTER ARTHOUSE：帮助游戏品牌创造品牌内容的未来（TWITTER ARTHOUSE: HELPING BRANDS CREATE THE FUTURE OF BRANDED CONTENT）
与其说是新商机，一个更明显的趋势是：手游已经成为主流娱乐项目。越来越多游戏玩家被手游吸引，玩家人数大幅增长，他们渴望了解与游戏相关的新内容。我们将介绍如何更好地与人数日益增长的手游玩家互动，发掘创意广告的力量；如何与Twitter合作，以制定创新性内容广告策略；如何设计适合Twitter的内容，以打动游戏玩家，激发他们对游戏品牌的热爱，并提升游戏商业影响力。Mobile gaming is no longer niche - it has become mainstream entertainment. The gaming audience is engaged, growing and they are hungry for gaming-related content. To better engage with this group of growing mobile gaming audience, discover the power of advertising creative and how gaming brands work with Twitter to develop innovative content marketing strategies and design Twitter-first content that moves gamers, drives brand love and business impact.
日本网红营销：有效激活游戏创造者的含义、原因和方法（INFLUENCER MARKETING IN JAPAN: THE WHAT, WHY AND HOW OF EFFECTIVE GAME CREATOR ACTIVATIONS）
日本绝对是一个独特的市场，其商业战略往往出乎亚洲和西方的意料。什么是日本网红？何种营销方法最有效？呜呜呜梦公司如何帮助您的游戏在日本取得成功？呜呜呜梦公司海外项目经理将进行丰富且有针对性的内容介绍，并解答您的问题。Japan is an incredibly unique market and defies the expectations of both Asian and Western business strategies. What is a Japanese influencer? What approaches work best? All these questions and more will be answered in an informative and engaging presentation from UUUM international business strategy lead Kai Saari.
